
Friends,
I am fresh back from the
SXSW music fest in Austin, Texas. And I am rejuvenated, inspired, impressed!
I was there thanks to the exquisite
Heidi Richman, Program Director of
Wente's Discover the Wine, Discover the Music campaign.
Founded in 1883 by C. H. Wente,
Wente Vineyards is California's oldest family owned and continuously operated winery.
For more than twenty years, the
Wente Family Concert Series has hosted headliner artists ranging from
Ray Charles to
Buena Vista Social Club at their stunning
Livermore Valley ranch.
Discover the Wine, Discover the Music puts a new spin on the Wente Family's passion:
Spearheaded by
Karl Wente -- fifth generation winemaker, fine musician and exceptionally evolved human -- the program pairs
Wente's 100% estate-grown wines with breaking new artists in innovative ways. For example, neck tags on participating Wente wines include codes for free music downloads and info on how songs like
Under the Influence of Giant's joyous
"In the Clouds" pair with the crisp and honeysuckled notes of
Wente's Riverbank Riesling; how
Jesse Dayton &
Brennen Leigh's"We Hung the Moon" mesh with Wente's appley, oaky
Morning Fog Chardonnay.
It's a program that sings to me in
every sense. And I wanted to be part of Heidi's high-profile promoting of it, built on her years of
experience and success, at SXSW.
After all, I impressed upon her, I can pop, open, pour, have been
talking and writing about wine since long before it was legal for me to drink, and
have not ceased from exploration. And somewhere in the midst of it all, I entered the
music industry....
And so, happily, I was invited along for what has proved one of the most pleasurable rides of my life.
While I savored Wente's ripe, luscious
Riva Ranch Chardonnay and their long, smooth
Southern Hills Cabernet on the front porch of a gracious Garden Street home, Karl and fellow
Front Porch singer/songwriter Megan Bradford played covers of my favorite songs (
John Prine,
Bob Dylan,
Counting Crows,
Tom Petty), introduced me to new ones (
Brothers Lekas,
Red Hot Chili Peppers,
Tally Hall,
John Gorka) and knocked my socks off with their own work.
On March 13, at
The Moonshine Veranda, Wente treated musicians, industry execs,
lifestyle and
entertainment press to one of the most intoxicating blends of standout wines, spicy food and mellow tunes that it has ever been my privilege to experience.
And then, it was time to get on the bus!
The Wine Bus, that is -- festooned with
Karl's image and his “Discover the Wine, Discover the Music” tag outside, and offering up a cool, acoustically correct, wine-laden lair within.
Karl, Megan,
Simi Sernaker of
Suffrajett and
Jason Russo of
Hopewell played music while we made our way to the hottest (and I’m talking 95 degrees that day) venues. At stops that ranged from the swank
Whole Foods Lamar St. parking lot to the controlled chaos of
Maria’s Taco Xpress, festival goers, fellow musicians and VIP press would get on board to play music, drink wine, conduct interviews and such. I popped, poured, talked about the wines that I had come to know and love, and held my own (
that particular time).
Then my official "tour of duty" was over!
I was free to soak up all the strangeness and beauty that is
SXSW (1500 bands, 400 films and an embarrassment of parties) in
Austin, Texas (a town I love so much I could live there) in
Spring (redbud, wisteria, birdsong, splendiferous beyond words).
Mostly, I hung out on the Garden Street front porch and imbibed all the Simi, Karl and Megan music I could.
I bought running shoes and cowboy boots, but spent my time barefoot.
It felt SO GOOD!
Flying home, I read an endnote that
Kevin Smokler had written for
Austin Chronicle:
“How Your South-By High Can Last Through the Rest of the Year:
Was it a dream? Where do I go from here? What’s this business card stuck to my toothbrush?
Where, in little changes or giant swings, can you draw on SXSW as the start of something new instead of just letting what happens in Austin stay in Austin?”
I think I know....
In significant (and not un
Schrodingerlike) ways, I’m still on the bus, inside the music, drinking enough
Wente for all of us.
And if they'll have me, I hope my Livermore friends will keep their corkscrews handy:
When next I can, I’ll wend my way West for more of their wine, music, kind.
Meantime, from my perch to their porch, I send admiration, appreciation, LOVE.
For me, this party is so not over! In fact, it’s just begun....